Digital Advertising is now the fresh norm-it’s the fastest growing marketing channel with no indications of slowing down.
The digital marketplace has placed a lot of repurchasing power into the hands of buyers and consumers, forcing many marketers to get more inventive, more genuine, and more helpful.
Buyers today jump from channel to channel. Today average consumer does research on products, solutions, and companies before making a purchase.
Digital technology is giving marketers a breadth of new tools, allowing them to be more focused and strategic. Digital advertising makes merely sense if you want to get your message, campaign, or advertising in front of your audience.
Digital Advertising has a lot to give today’s marketers. Here are few.
1. Digital Advertising Is Targeted
What if each ad you design is always only seen by adequate possibilities and target audience members?
Traditional advertising is hit-or-miss, but digital platforms are changing the game. SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. Social media ways like Facebook, Twitter, or Linkedin offer flexible Ad options that allow you for segmenting by geographic location, demographics, interests and more.
Finally, since many classes of digital advertising are “opt-in”- from the customer who follows your blog and social media accounts to those who catch your emails- you know your outreach is going to people who want your information.
2. Digital Advertising Provides Flexibility Across Channels
The keyword for victory in digital advertising is “multi-channel”. With digital broadcasting, a piece of content can be distributed across a variety of platforms, Which means that you are no longer confined to one page, 30 seconds, or whatever format you’re traditional a designed for.
Cisco’s new campaign is an excellent example of how to obtain on multiple platforms. The company is deriving complex tech topics within six-second videos on the social network plant and then augmenting that snippet with similar content, such as links to reports about security and analytics. This multi-platform strategy is letting their customers consume content the way they want to – as a quick snack or a full meal.
This can work for any marketer. Relish a short vine video and develop it into a log to give more in-depth information reimagine long-form content by modifying key information points or statistics into an infographic or a SlideShare presentation. Repurposing enduring content is a win for both your strategy and your budget.
3. Digital Marketing Invites Mobile Engagement
Digital and mobile marketing go hand-in-hand. Digital advertising enables you to reach your audience on the go. Wherever they are, whenever they are online. According to IAB, Mobile phone is the place Gen Z and millennial are most likely to see relevant ads. Even better, nearly half of all typical smartphone users have taken action based on understanding relevant ads on their mobile phones.
In fact, it might even be more efficient to advertise on mobile than desktop. The excellent part is that this does not mean you need yet another different campaign. Active design is an approach to digital design that automatically optimises the content for whatever device itis viewed on. You can start maximising mobile action just by making sure that your emails, content and landing pages pieces translate smoothly from desktop to smartphone.
4. Digital Advertising Is Faster To Market
Market condition and trends changes quickly, Digital campaigns can be executed much more quickly, and they can be modified on the fly if needed. Subway was touching a new ad campaign with its long-time spokesman, Jared.After a scandal that resulted in his arrest, Subway couldn’t distance itself from their ptchman fast enough. Whether you’re trying to capitalize on the news or distance yourself from it, big brands are wise to retain as much pivot power as possible.
This ability to modify also comes in handy when considering fluctuating budgets. Companies that have an unexpectedly low quarter can cut back without incurring cancelation fees, and those with an unexpected windfall can bump up their buying power with ease.
5. Digital Advertising Is Easily Measurable
Every department needs to show how it is adding value, and with a digital campaign the metrics are built right in. You know exactly who clicked on your content, opened it, shared it. etc. You also can trace the source of your traffic from entry to shopping cart and eventual purchase. This will help you determine which platforms and strategies yield the best results, and whwich deserve more investment.
The key reason for tracking metrics is to speak the same language that your CEO and your CFO do. While soft metrics like brand awareness, impressions, organic search rankings and reach are important, their real value lies in how they can be quantifiably connected to hard metrics like pipeline, revenue, and profit. Digital advertising offers a platform for tracking both types of metrics to show a concrete ROI.
Because digital advertising is quick to measure- often with real-time results and metrics-marketers may find that it helps them make their campaigns more cost effective. If one of your digital advertising programs is not performing well or working. it’s easy to quickly adjust your prograam to ensure that your budget is spent well and offers astring ROI.
6. Digital Advertising Maintains Top-Of-Mind Awareness
Does your customer like that sweater? Maybe she does. But perhaps not enough to buy it. A study Baymard Institute revealed that the average online shopping cart abandonment rate is 68.53%. And that’s where digital advertising has a significant advantage. While it would be creepy and desperate to accost that customer outside your store in the mall and ask her to come back to make a purchase, with digital advertising you can reach out to her again externally seeming like a stalker.
Through remarketing and retargeting, you can stay in front of her to suggest one more time that she purchase that sweater. Retargeting means that the shirt will go up in her Facebook sidebar the next time she logs in or arrives in an ad spot on her favourite blog that uses google ads. With remarketing, you can pinch her again with an email to remind her of that empty shopping cart. In case, abandoned shopping carts can be recoverable by retailers who use marketing automation software to give a sweet deal, like a discount or free shipping.Digital advertising can keep that sale from slipping away.