1.what is Google Adwords?

Adwords is the system that Google has created to assist in marketing product or services in Google search engine and its affiliated sites. It will set a text ad that appears when people search for Keywords associated with your offering.

2.Explain how Adwords work?

Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone click to open on your ad as a result of a web search.

3.explain how does Ad Rank impact Cost-Per-Click?

Ad rank plays a tremendous role in defining the actual cost-per-click that your opponents pay when someone clicks on their ads. Above way can calculate your CPC.

Your Price = ad rank of the person below you/ your quality score + $0.01

4.Explain how does a Google auction work?

Each month auction gets run billion of times, and the result is such that users find ads that are relevant to what they are viewing The search engine processes the request and runs the auction that determines the ad positions and each advertiser’s CPC.

5.Explain what Google Quality Score is?

It is the estimation of the quality of ads, keywords, and landing page.

Higher quality ads can lead to lower prices and better positions. It is reported on 1 to 10 scale, and its components are expected CTR, ad relevance, and landing page quality. The more connected or relevance your ad is to the user the more likely is that you will see the higher quality score.

6.What are Automatic bidding strategies?

The Automated bidding strategies are as follows:


I.Maximize Clicks-

Automatically set bid to help and get as many clicks as your budget.


2.Target Out Ranking Share:-

You select a domain you want to outrank and how often you wish to outrage.

 3.Target Search Page Location:-

Automatically set your bid to help increase the chances that your ad appear at the top of the page or on the 1st page of search results.

4.Target CPA:-

Automatically set bids to help get as many conversions as possible at the target CPA you set. Conversations may cost more or less than your target CPA.

 5.Enhance CPC:-Automatically adjust manual bids to try to maximize conversions.

7.Explain what an ad group in Google Adwords is?

An ad group is a container of your keywords, ads, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. It’s not desirable to include all your keywords into the single ad group but to make keywords into themes.

8.Explain what conversion optimizer in Google Adwords?

Conversion Optimizer is a tool managed by Google Adwords for bid manipulation and chooses which clicks on the ad will be valuable. It can help you to return best on your investment (ROI).


9.Mention some of the Google Adwords Ad Extensions?

Different ad extension can enhance the increase in traffic. Some of the standard Ad extensions used in AdWords are:-


Call Extensions


Location Extensions

Seller ratings

Mobile app extensions

Offer Ads

Social Annotations

Communication Ad

Review extension.

in Adwords that options can’t be modified after creating an account?

After creating account Currency and Time Zone, cannot be changed.

11.Explain how you can improve conversion rates?

By creating advertisements that match correctly with keywords and create tightly themed ad groups, you can target users with the campaign that helps in conversions.

what the limit fixed for the number of characters for Adwords ad is?


Headline line 1st: 30 characters

Headline line 2nd: 30 characters

Website URL: 15 characters

Description: 80 characters

Destination URL: 1028 characters

13.explain what the definition of CTR & how you can


CTR tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is given as follows.


CTR = Number of Clicks / Number of impressions X 100

14.Mention what the type of Keywords is?

 There are no specific types of Keywords however they are classified by how likely is going to be clicked by visitors.

Research Keywords: It tends to contain one or two words – Tea

Consideration: It tends to include two or three words – Green Tea

Purchase: It must have more than three words – buy loose green tea

Loyalty: This must be shorter- Starbucks

15.Explain what Google Ad API is?

API stands for Application program interface. Google Ad API is designed for representing large, tech-savvy advertisers and third parties.

It allows developers compile an application that directly interacts with Google Adwords server.

16.Mention what all things can be created using Google Ad API?

With Google Ad API, you can build an application that can do following things:

  • You can automatically create keywords, ad text, custom reports and landing pages.
  • Develop additional applications and tools to serve you manage accounts.
  • Synchronize Adwords data with your inventory system to manage campaigns based on stock.

17.Mention what all things can be done using Google Ad API?

With Google Ad API, you can create an application that can do following things:

 You can automatically create keywords, ad text, custom reports and landing pages.

 Develop additional applications and tools to help you manage accounts.

 Synchronize Adwords data with your inventory system to manage campaigns based on stock.

    18.Explain how you can track conversions in Google Adwords?

    Conversion Tracking is the method of placing a small piece of code in your ad, landing page or thank you page for recording the actions of your visitors. The recorded data can be used to find out what phases of your advertising and website design are working and what ones aren’t. Tracking allows you to test multiple ads, keywords, landing pages and offers, and compare the results.

    19.explain what the two options for bidding different than
    CPC(Cost per Click) ?

    CPC stands for Cost per click. Other than CPC we have other two options are Cost per Thousand Impression (CPM) and Cost Per Action (CPA).

    20.What are the Targeting options in Search network ads?



    Interests and topics


    sizes of display ads?


    I.rectangular and Square image ads

    allowed size for square: 200*200, 300*300

    normal size for rectangular image ads: 300*250


    2.Leaderboard image ads

    accepted size: 728*90, 468*60


    3.Skyscraper image ads

    accepted size:160*600, 300*600

    22.what are the access levels in AdWords?


    1.Email Access

    2.Read-only Access

    3.standard Access

    4.Admin Access

    23.what are the different kinds of bidding strategies?


    There are three different types of bidding strategies:


    1.Manual bidding

    2.Automatic Bidding

    3.Monthly invoice


     1.Manual bidding :

    By manually we can do the bidding.

     2.Automatic billing

    It automatically increases the bidding based on your ads.

     3.Monthly invoice

    If we require doing monthly invoice, the company must complete at least one year of registration. You must spend 5000$ at least in a month.

    24.What is Ad rotation?

     If you have many ads within an ad group your ad will rotate because no more than one add from your account can show at a time.

    25.What is Rotate Evenly?

    When an ad group is enabled, it will rotate the ads in the ad group evenly for a 90 day period.

    26.What is IP Exclusions?

    You can exclude IP address from campaigns so that all ads to the campaign are blocked from computers and networks associated with those IP address.

     You can take care ads in certain neighborhoods of the internet map by excluding the IP address.

    27.What are Adwords Experiments?

    Adwords Experiments it enables you to test changes to your account on the portion of the auction that your ads participate.

    28.What is Keyword Insertion?

    It lets you automatically update your advertisements with the keywords in an ad group; this can help make your ads more relevant to the user searching for what you offer.

    There are three different types of keyword insertion:

    1.Title case

    2.Sentence case



    1.Title case:

    The first letter of all your keywords should be capital.{Keyword: Default Text}


    2.Sentence caseOnly First letter of keyword will be capital.


    3.LowercaseNo letter should be capital.

    29.What are the targeting options in Dynamic search ad?

    All web pages

    Specific web pages

    page feed

    30.What is an Opportunities tab?

    It is an entire section committed to helping to improve your campaign.it can help you to identify new keywords improve bid budget etc.

    31.What are Ad Preview and Diagnosis tool?

    A tool in your account that helps to identify why your ad or ad extension might not be appearing, this tool also shows a preview of Google search results page for particular words this helps you to see which ad and ad extension are showing for the keyword.

    is Over delivery credit?

    Over delivery credit is when AdWords show your ad more than what your daily budget would typically allow, your daily cost would be up to 20% more than average daily budget, but incomplete monthly billing period you will never be charged more than your monthly charging limit.

    33.What are Invalid Clicks?

    Clicks on the advertisement that Google considers to be ill legitimate such as accidental clicks or clicks resulting from wicked software.

    34.What are Invalid Clicks?

    Clicks on the advertisement that Google considers to be ill legitimate such as accidental clicks or clicks resulting from wicked software.

    35. Guidelines for search

    1.All caps are not allowed

    2.Click Here is not allowed

    36. What is Remarketing?

    Remarketing helps you approach people who have visited your site or used your app

    there are two types of Remarketing.


    1.Standard Remarketing-It will show an ad to your earlier visitors as they search display network websites and use display network apps.


    2.Dynamic Remarketing- Target People who have visited your website for a particular product or services.

    37. What is PLA?

    PLA Stands for Product Listing Ads. This ad procedure is used to advertise products ads on Google search and partners.

    This campaign is also called as shopping campaign mostly used by E-commerce website.

    38. What are Converted Clicks?

    It is a metric which is used to trace the total number of clicks which resulted in a conversion.

    39. What is Price Extension?

    Price Extension is used to represent the price of a relevant product.

    40. What is Campaign Management?

    Campaign Management is a method of creating and managing an advertising campaign for a company on Google Adwords.

    41. What is Campaign Management?

    It is used to trace a total number of clicks on the links from various sources.

    42. What is Google Adwords Double Serving Policy?

    It means the advertiser cannot advertise for same keywords from various accounts. The goal of this policy is to avoid showing ads of same companies.


    43. How can you improve Quality Score?

    I can Improve Quality Score by using optimization techniques in the campaign.