1. What is Search Engine Optimization & why is it so important?

Activity made for the improvement of Search Engine rankings of websites. It shows unpaid results which are also referred to as “free,” “organic,” “natural” or “earned” results.

2. What is a Search Engine?

A search engine is a web-based software which is developed to search and locate important information on the World Wide Web. Search engines answer the queries entered by the users and give them a list of search results.

3. Name’s of a few search engines.

The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo, and Yandex.

4. Who are the Founders of Google?

The founders of Google are Larry Page and Sergey Brin.

5. In which year was Google founded?

Google was founded on 4th September 1998.

6.What is World Wide Web?

The World Wide Web (WWW) is an information system of internet servers containing web pages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

7.What is a Domain?

On the internet, the domain is merely a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC, and FTP.

Example-www.maheshsoppari.com were maheshsoppari is a domain.

8.What is domain extension?

Domain extension refers to the notation found at the end of web addresses. The extension is used to define a country code or any web category. For example, .edu is a domain extension to define the educational institution as the web category.

9.What is a website?

A website contains web pages or formatted documents that can be obtained over the Internet. Websites are identified with domain names or web addresses.

10.What is a Web server?

It is a computer program with consist of IP address and domain names that present web pages to users when requested. The web server accepts and processes requests sent via HTTP.

11.What is Web Hosting?

Web hosting refers to any service providing space for websites over the Internet. Web host enables your site to be viewed by others via modem or network by making space over its server.

 

12.What is Crawling?

Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks, and content, and bring information back to indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

 

 

13.What is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates the index that includes specific words or searches terms and their locations.

 

Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

 

 

14.What is SERP?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates the index that includes specific words or searches terms and their locations.

 Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

 

 

15.What are paid results?

 Paid results in SEO mean the exact opposite of organic results. It denotes to advertisements that are displayed above the organic results.

 Several website owners make payments to Google to display their websites for specific search terms or keywords. Paid results show up when some user enters a search query with those keywords.

 

 

16.What is “Google Suggest” or “Autocomplete”?

 Google Suggest is a frame of the auto-complete role of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop-down menu. Such ideas are a collection of the most frequently search terms over the Google search engine.

 

 

17.What is On-Page SEO?

On-page SEO refers to all the activities performed on the websites to get higher ranking and more relevant traffic from the search engines.

 On-page, SEO is related to the optimisation of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

 

 

18.What is Off-Page SEO?

Off-page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

 It refers to the promotional activities, such as content marketing, social media and link building performed outside the bounds of any web page to improve its search ranking.

 

 

19.What is the definition of the keyword?

Keyword involves any word serving as a key. Keyword in SEO points to the key phrases and words included in the web content which serves the users to find the specific website by entering relevant search queries over the search engines.

 

 

20.What is a long tail keyword?

Long tail keywords are phrases containing over 4+ words that make search results highly specific.

These long phrases are used by SEO experts when they attempt to draw quality traffic to their websites.

Long tail keywords are easy to rank parallel to single word keyword.

 

 

21.What are LSI keywords?

LSI keywords or Latent Semantic Indexing are semantically associated with the primary keyword that users enter over the search engines.

How to find LSI keywords?

Let’s say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related” area at the bottom of the page.

With the use of LSI keywords, which are linked with the main keywords regarding relevancy, search engines can recognize the semantic structure of the keywords and extract the hidden meaning of the text to bring the most relevant results on SERPs.

 

 

22.What are Heading tags?

In SEO, heading or header tags are used to divide the heading and sub-heading of every content from  the web page. There are six heading tags used in SEO in a top-down hierarchy.

 Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword density in the search results displayed on SERPs.

23. Canonical
URL?

Canonical URLs relate to the idea of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of the same page become available over the Internet. Thus, it is used to solve issues related to content duplication.

 

 For example, most people would think these the same URLs:

 www.maheshsoppari.com

maheshsoppari.com/

www.maheshsoppari/index.html

maheshsoppari/home.asp

But technically all of these URLs are different. 

 

24. What is Page Title?

Page title, also known as the title tag, is a phrase used for defining a web page content. The title tag arrives on the search result pages just above the URL (see below) and also looks at the top of a browser.

 It is one of the leading components of SEO as it sums up the content of any page accurately, and is optimized with keywords and other relevant information for drawing higher traffic.

 

 

 

25. What is the definition of URL?

Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses located on the web.

 URLs present users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.

26. What is SEO friendly URL?

SEO friendly URLs are used to optimise the structure and word usage in URLs so that the method of indexing a website by search engines become improved.

 Try to make your URLs short and straightforward. And always add your target keyword to your URL.

 SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.

Search engines (Google, Bing, Yahoo, etc.) and users may have problems with complicated URLs. Clean and straightforward URL serves users and search engines to know a page topic easily.

 Google’s Matt Cutts has said that the first 3-5 words in a URL are given more weight.

 

27. What are meta
descriptions?

Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These stories act as preview snippets of the web pages over the SERP page.

 Meta descriptions, which should ideally be within 150 characters, enhance the promotional value of the web pages and can gain greater user click-throughs if performed correctly.

 

28. What are backlinks?

Backlinks are also called incoming links that serve users to shift from one web page to the other web-pages. These backlinks play an important part in SEO.

 When Google search engine views many quality backlinks to a page, it thinks the page to be more related to the search query, which improves in its indexing process and improves its organic ranking on SERPs.

29. What is a No-Follow link?

Ans. A No-Follow link is precisely the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. Robots can not support These links -only humans can do.

 No-follow link properties are structured in the following way:

 Link text

 

30. What is a Do-Follow link?

A Do-Follow Link, as the name implies, allows Google link calculator called PageRank to calculate all the inbound links from different web pages and websites as link points.

 The higher the link juice or link points, the higher would be the search ranking of that web page, as these links make the web page look very relevant and simplified to the Google search engines.

 

31. What is internal linking?

Internal Linking is a process of producing hyperlinks on the web pages that connect to the same domain.

 It is the different way of directing the visitors from one web page to another webpage of the same website.

 Internal linking structure in SEO

 They improve search engine spiders to crawl and index all the inner pages of a website/blog efficiently, and such links help in building information authority while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

 

32. What are incoming links?

Inbound Links, also known as backlinks or incoming links refer to the hyperlinks present on a third-party web page that directs users to your web page only.

 Inbound links can be based on both text and graphics. However, incoming textual links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

33. What is an outgoing link?

An outbound link is a hyperlink that aims at a targeted or external domain and is separate from the links present on the Source domain.  Example, if you provide links to other third-party web pages on your website, those would be external links to your site.

 Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

34. Why are backlinks important in SEO?

From the aspect of SEO, there is a difference between backlinks and quality backlinks.

 For Google search, casual backlinks do not offer any help. Google evaluates the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.

 The higher is the relevance of the original content and backlink content; the more significant becomes the quality of the backlinks.

 Quality backlinks bring more referral traffic to a website/blog and most importantly will improve the ranking of a webpage.

 

 

35. What are the critical Google ranking factors?

The top 3 ranking parts affecting the search engine algorithm of Google are:

 

#1 Content

 #2 RankBrain

#3Backlinks

 

36. What is robots.txt?

Robots.txt is one way of showing the Search Engine Bots about the web pages on your site which you do not want them to visit.

 Robots.txt is useful for stopping the indexation of the parts of any online content that website owners do not want to display.

 IF you want to prevent all search engine robots from crawling your website, just put the following code:

 User-agent: *

Disallow: /

 

IF you want to prevent Google from crawling your website, just put the following code:

 User-agent: Googlebot

Disallow: /

 It is essential to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

 

37. What is XML Sitemap

XML or Extensible Markup Language is created to facilitate the functionality of the search engines.

 

A good XML sitemap informs the search engines about the number of pages being on a specific website, the number of their updates and the time of the last changes performed on them, which helps in proper indexing of the site by the search engines.

 

Here is an example: https://maheshsoppari.com/sitemap.xml

 

38. How can I see which pages are indexed by Google?

There are two ways to see if the webpages of any specific website are indexed.

 

1)    One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the site to the dashboard and verifying the ownership, click on the tab “Index status” would show the numbers of pages indexed by Google.

Two manual search on Google by typing on Google search bar site:domainname.com and the number of pages indexed would reflect on the SERP.

 

39. What are 404 errors?

404 errors are thought one of the most potential impediments in the way to secure SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.

 

The interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that site is very likely to drop with low traffic.

40. What is anchor text?

Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.

 These texts are often underlined and blue, but different colors might be given with the changes in the HTML code.

Anchor text helps users to connect to different data that are relevant to the source page or content. Anchor texts can be of various types such as keyword rich anchor, generic anchors, branded anchors, image anchors, etc.

 SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than the generic version.

 

41. What is Image Alt Text?

 Google Bots cannot treat images on the web. Hence, it makes use of the alt attributes to know what a model is all about.

 The Image Alt text is viewed as an alternative text for an image, which provides a textual option to the web crawlers to index the web page bearing the image.

 Properly phrased alt tags can improve the SEO ranking of your website’s images in Google images search results, as they serve to add more value to the user experience.

42. What is Google Webmaster Tools/Google Search Console?

It was on 20th May 2015 that Google changed the name of Google Webmaster tools to Google Search Console.

 Google Search Console provides free web services to the webmasters by allowing them to monitor and maintain the online presence of their specific websites.

 Google Search Console serves the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button.

 

 

 

43. What is 301 Redirect?

301 redirect is rated as one of the most effective ways of doing redirects on any website. When a web address has been changed forever, it is suitable to use 301 redirects which will redirect all the users to the different website.

 With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the site unaffected.

44. What is Domain Authority?

DA is Supposed to be one of the most important SEO factors; domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.

 The higher your DA, the more likely your website to have intense traffic and high ranking in Google.

 You can check domain authority of any website in Moz.

 

45. What is Search Engine Submission?

Search engine submission relates to a specific activity of the webmasters in which a website is directly proposed to the search engine so that its online recognition and visibility is improved.

 

46. What is Directory Submission?

Ans. Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.

 Directory submission does the same function as the phone directory and increases the demand for websites with greater online exposure. Directory submission can be both free of price and paid.

 Note: Over several years, directories have changed – they are no long-drawn useful for making thousands of links to your website so you can game Google. Today, directories are valuable when used carefully.

47. What is Press Release submission?

Ans. Press release submission involves writing press releases and submitting them to useful and popular PR sites for building incoming links to any specific website.

 Online press-releases remain in the database permanently, which means that they could be used anytime by anyone in necessary. It also improves the online visibility of websites in the future.

48. What are Classified ads?

A classified ad is a kind of advertising which is especially prevalent in newspapers, online and other periodicals which may be sold or spread free of charge.

 Classified ads are much affordable than larger display advertisements used by businesses, although display ads are more popular.

49. What is Forum Posting?

Forum posting is the act of interacting, engaging and writing on a forum thread by giving a simple answer to the thread or a particular post by a user on the related thread.

Posting on popular forums is an excellent method of engaging and interacting with different users while driving planned clients to your website or business.

50. What is Social Bookmarking?

Social bookmarking is a way for people to store, secure, search, and manage “bookmarks” of the web pages. Users can store these links to the web pages that they like or want to share, using a social bookmarking site to save these links.

These bookmarks are public and can be seen by other members of the site where they are stored.

51.What is Social Networking?

Social networking is the practice of growing the number of one’s business and social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.

52.What is RSS Feed?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to organize data automatically. A regular XML file format ensures compatibility with many various machines/programs.

 RSS feeds also benefit users who want to get timely updates from their favorite websites or to aggregate data from many sites.

53.What is Guest posting?

Guest posting is the method of creating content and publishing it on another person’s website. Guest posting blogs allow showing author bio (writer) at the top or bottom of a guest post.

 Blogs are the most common platform for guest posting. These are a great way to build an online reputation, backlinks and for a company to get much-needed recognition.

54.What
is Blog commenting?

Blog commenting is a popular online marketing plan of leaving thoughtful comments on a blog post, where an individual or business should be able to gain the online presence.

 Blog comments can establish an individual or business as a thought leader in a particular industry, which may lead to new business possibilities and also a link building tactic since the comment links back to the page that was presented in the Website field.

55.What is Google Algorithm?

Google algorithm is a collection of commands written to feedback with search results related to the queries made.

 Google’s algorithm prepares the work for you by seeking out Web pages that contain the keywords you use, then assigning a rank to each page based on many factors, including how many times the keywords arrive on the page, quality of the page, etc.

 Google uses numerous other criteria that change periodically to deliver more relevant results.

56.What is Google Penguin?

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were viewed spammy or overly-optimized.

 The Penguin targeted sites that manifested keyword stuffing as well as those that followed black-hat SEO. On the other hand, this algorithm remunerated the sites that used white-hat SEO and that was of high quality in a generic sense.

57.What is Google Panda?

Google Panda was a move to Google’s search results ranking algorithm that was first published in February 2011. The change aimed to reduce the rank of “low-quality sites,” and return higher-quality sites near the top of the search results.

 Google Panda was created to target sites that publish low-quality content and penalize them if possible.

58.What is Google Hummingbird?

Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to include the unique characteristics of speed and precision.

 One of the significant benefits of Hummingbird is that Google was responsible for refreshing not only their index but their search engine also. But, they also retained essential elements such as the search algorithms they previously created.

 

59.What is Mobilegeddon?

Mobilegeddon is a name given by webmasters Google’s algorithm update of April 21, 2015.

 The main effect of this update is to give priority to the websites that display well on smartphones and other mobile devices.

 Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

60.What is HTTPS/SSL Update?

Google Pigeon is the code name assigned to one of Google’s local search algorithm updates released on July 24, 2014.

 It endeavored to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

61.What is Google Pigeon Update?

Google Pigeon is the code name assigned to one of Google’s local search algorithm updates released on July 24, 2014.

 It endeavored to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

62.What is Google Penalty?

A Google Penalty is the adverse effect on a website’s search rankings based on the updates to Google’s search algorithms and manual review.

 It can be an unfortunate breakdown of an algorithm update or an intentional penalization for various black-hat SEO techniques.

63.What is Google Sitelinks?

Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.

 These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.

 These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.

64.What is AMP

AMP -Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are bulky and plenty.

65.What is Cloaking?

Cloaking is a search engine optimization method in which the content or data presented to the user is different from that shown to search engine crawlers for better indexing. In other words, cloak definition is, the web server is specially programmed to return various content to search engines than it returns to ordinary users, in an attempt to distort search engine rankings by making a cloak content.  You might have understood now that cloaking is an illegal practice and is considered a Blackhat SEO. The Search engine may forever ban from our index any sites or site authors that engage in cloaking.

 

 

66.What is keyword density?

It is the percentage of times a keyword or phrase seems to appear on a web page.

67.What is google sandbox?

Google Sandbox is a filter fixed on new websites as a result of which; a site does not receive proper rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.

 A site is sandboxed when it is new and does not rank for the keyword phrases that are not especially competitive in Google.

 

68.What is Disavow tool?

Google’s link disavowal tool permits publishers to inform Google that they don’t want some links from outside sites to be considered as part of Google’s system of numbering links to rank websites.

 So, you may ask Google to remove certain URLs or domains as a ranking part in the indexing of your website by creating a .txt file with a list of these domains or URLs and throwing it to Google.

69.What do you understand by Google Dance?

Google Dance happens when major updates happen on the database maintained by Google. Constant shuffling leads to unstable rankings of the Web Pages.This continues for some days and is known as Google dance. It was witnessed in the past before the real-time searching happened. Now, Google updates its index almost every day and changes are witnessed narrowly.

70.What is Google’s Rich Answer Box?

A rich answer is an attempt by Google to answer the searcher’s query in search results in a way not needing a click through to a website.

Rich answers come in many styles which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step-by-step directions, maps, and much more.

Answers provided by Google

Basic Snippets

Featured Snippets

71.What is ccTLD?

It’s country code top-level domains.

72.What is Black Hat SEO?

It is the use of offensive SEO strategies, techniques, and tactics that concentrate only on the search engines and usually do not obey search engines guidelines.

73.Name a few Black Hat SEO techniques

few black hat SEO techniques are:

 Gateway or Doorway pages

Hidden text

 Link Farming

 Cloaking

 Keyword Stuffing

74.What is RankBrain in SEO?

Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through the algorithm-learning program.

75.What are crawl stats?

The Crawl Stats report provides information on Googlebot’s action on your site for the last 90 days. These statistics take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.

 Google’s ability to fetch and crawl web pages is incredibly efficient, and the crawl stats provides insights for the same with complete data on the statistics.

76.What is content marketing?

Content marketing is a strategy focused on building and distributing important and meaningful content to attract and maintain a fixed audience and, ultimately, to drive profitable customer actions.

77.What are Google trends?

Google Trends is a public web facility of Google Inc., that shows how often a particular search term is entered or used to search, relative to the total search volume across various regions and languages in the world.

The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.

Most important of all, Google Trends shows you high-volume trending search terms in your niche.

78.What is referral traffic?

Referral traffic is Google’s way of reporting visits that came to your site from references outside of its search engine.

 example, when someone click on a hyperlink to go to a new page on another website, Google Analytics tracks the click as a referral visit to the second site.

79.What is bounce rate?

Bounce rate means the number of visitors which a website receives and leave the site after viewing only one page.