What is Social Media Marketing?
Social media marketing is the process of selling through social media sites like Facebook, Twitter, and YouTube. By utilizing the social aspect of the social media marketing can connect and interact on much more personalised and dynamic level than into traditional marketing.
A social media marketing strategy can be as easy as having a company blog, a Twitter account, and “Tweet This” tags to the head of articles.
It can also be as complicated as having a full campaign that encompasses blogs, Twitter, Social networking and viral videos through YouTube.
Social Media Marketing and Social News
The purest form of social media marketing is to tag articles and blog entries for simple submission and voting on social news sites alike Dogg. This type of marketing can often be automated, so it is simple to implement. It can also be beneficial for media companies and can be a great way to promote a company blog.
Social Media Marketing and Blogs
In many respects, blogs can work as an extension of traditional media. Much as inspection copies might be sent to traditional media outlets like newspapers and magazines, they can also be granted to popular blogs on the subject. Blogs also offer the chance to put together ‘virtual tours’. For example, many authors have approached towards having virtual book tours, which enables them to reach their followers without the travel expenses. These virtual book tours can involve author interviews and Q&A sessions as well as book reviews and book giveaways.
Social Media Marketing and Social Networking
It has become frequently essential to have an appearance on social networking sites like Facebook Etc. In addition to these modern social networks, there are also many specific social networks that might be the excellent place to set up camp for particular products.
For example, a musician might set up a profile on last.fm as well as my space, while a movie might be best promoted through Flixster in addition to Facebook.
Social networks not only give the marketer a place to get the word out, but they also give a place to interact with customers and allow customers to communicate with each other. This can be a high starting point for the marketing to go viral pick up a grass effort.
Social Media Marketing and Twitter
Twitter has hit up a lot of steam in the last year for being a massive place for social media marketing. While Twitter has grown far behind its microblogging roots, it is essential to think of Twitter similar to a company blog. While the primary purpose is to get a word out, It is just as important to add a personal touch first than relying on RSS feeds to deliver old press releases or merely repeat the company blog.
Also, to grow some followers, Twitter can be particularly useful when interacting with customers and fans.
Social Media Marketing and YouTube
Some of the various influential social media marketing strategies centre throughout YouTube. While often more time-consuming and costly, YouTube can quickly become the centrepiece of a more extensive social media campaign.
Because of its social generation, YouTube can be an excellent way to interact with the customer and get them engaged in the marketing as well as the goods. An excellent example of social media marketing on YouTube it was Microsoft’s response to the “I’m a Mac” commercials.
Rather than face apple head on over commercials, Microsoft engaged in a viral “I’m a PC” marketing campaign that focused on customers uploading their own “I’m a PC” video responses. This type of customer interaction is at the core of what social media marketing is all about and is the cornerstone of building an effective strategy.
The more you interact with the customer, the more brand loyalty you build.