As a blogger hitting other people’s blogs, I often find myself stuck on specific blogs for an extended period. However, as a blogger, I also ask myself why these blogs were so addictive.
All of these blogs follow a familiar pattern. Some of these blogs also have a thick sauce to them (I’ll spill the beans in this can’t miss blog post).
Without any further goodbye, here are the seven power tips to make your blog-crazy addictive.
Did You See The Superhero Movie Teaser?
It’s hard for me to decide which Avenger is my favorite. I wouldn’t have bothered much about them lighter than a decade ago.
Now I impatiently wait to see them in action yet again. Why? For several purposes, but here’s one.
What began as the beginning of Iron Man has developed into a fantasy in which we can assume many Avengers movies to get released every year. Marvel even showed a list of movies that we can wait to see between now and 2020.
Marvel has done a much more fabulous job at marketing their heroes.
At the end of each Marvel movie is a teaser leading into the next film. Since this is the teaser section, I won’t go into spoilers. But, if you have seen any of the recent Marvel movies, you know one of these teasers.
You know the situation of Odin, the new villain in the next Avengers movie, and what Captain America intends to do at the conclusion of the film.
And if you are like most Marvel fans, your mouth is watering as you think about how excellent the next movie will be.
Blogs work in the same way.
At the conclusion of all of your blog posts, you can provide a teaser for your upcoming blog post. The teaser builds anticipation and reminds people to return to your blog for more content.
Think of a blog post that ended off like this:
“In next week’s blog post, you will learn how Warren Buffet invests in stocks. Buffet left me to stop by at his mansion in California and ask him a few issues about some of his most important stock decisions.”
Guess where you’ll be next week.
The critical thing to note is that you don’t have to meet famous people like Warren Buffet and interview them to have an excellent teaser. Here’s a typical teaser you can find on Bryan Harris’ blog:
Behold: Blog Posts Are Now Picture(image) Books!
Remember the time when bloggers could get by with writing a short 250-500 word blog post without any photos or images? Few of these bloggers still exist today.
While it’s still possible to write viral blog posts that are only some hundred words long (take a look at BuzzFeed), many people have now turned to writing 1,000+ word blog.
Neil Patel inspired me to make that turn in a fascinating blog post that explained why word count matters.
But there is another change holding the place. In fact, we are in the middle of it.
The blog is now displaying picture books!
One picture per blog post is not enough. We are visual students whose minds can prepare images 60,000 times faster than text.
Adding images throughout your blog posts will make them more comfortable for your visitors to read through. Therefore, they will stick around for a more extended period.
Creating The Chain
The more blog posts you write that follow this way, the more people will stick around. People will go back to a past blog post you wrote and then choose to visit the other prior blog post on your blog.
Some visitors may finish up going through dozens of your blog posts in one session. Building the chain makes that potential.
No matter where one of your users starts on your blog, that reader can forward to the very start or very edge of your blog just by reading earlier or more recent blog posts.
Once you have the chain in position, the next step is to grab people with your content. If you do an excellent job of reviewing past blog posts and introducing upcoming blog posts, then you will get people to browse in some your content.
However, the only way people will browse through your content for an extended period is if the content is valuable.
Valuable content combines the wow factor that makes people happy they spent time on your blog. The actual Marvel movies grab our notice because we know they are going to be awesome.
Once they have our care, they know how to keep it and make our mouths water as we expect the next movie.
Providing a lot of relevant content allows you to get the attention. Everything else will enable you to keep that focus and make your readers’ mouths water as they await your next blog post.
Providing valuable content is excellent. It’s even better to give a lot of useful material. However, providing a lot of relevant content can potentially create a problem.
A Great Story
As readers give more time on your blog, they will become interested in who you are.
If you used an hour on someone’s blog, wouldn’t you want to learn a few extra about that blogger?
If you are like most characters, the answer is yes. And it’s simple for readers to enter your story (that you provided on your blog). Many blogs use “About Me” as the page name for the bio.
Readers know this. They will agree on the About Me section and read in your story.
If you have a captivating (and real) tale about your journey, then people will get you for your story and your valuable content. That’s the precise combination.
Some people at this point will show that they don’t have a captivating story. My argument back is that no concern who you are, you have a captivating story.
Some people regret to admit their greatness. Don’t be one of those people. Let people understand your story, and then they’ll come back for more. You may even go viral to your account.
Having a bunch of content on your blog can potentially make it difficult for your readers to navigate through your blog.
You can quickly solve this problem by creating categories so your readers can easily access blog posts about specific topics.
Then you need to display those sections so your readers know how they can access your blog posts about a particular subject. Few people do this great than Jeff Bullas.
Click on any links and you will only understand blog posts associated with the category you chose. It’s easy but ingenious way to make it easier for people to travel through your blog.
You can also make it simpler for people to navigate through your blog with a menu bar that centers on categories. Mashable is one of the websites that puts a strong focus on providing classes in its menu.
Once you have these six tips down, it’s just about smooth sailing. But there’s one more tip that provides the icing on the cake.